Washing machine or lassi maker?
Washing machine as a gadget has become indispensable in many households.My son tells me that nobody nowadays washes clothes the non technology way!If they dont use a washing machine then they give it to the dhobi!But then washing machine is always used for washing clothes, right?
Wrong. It is well documented that across the Punjab rural expanse, washing machines churn loads of lassi to quench the thirst of the millions!Yes, shops and big rural households have found an innovative use for washing machines;to help churn their ubiquitous health drink!When I shared this news with my mother, who has had her share of visiting Punjab in her hey days, she was duly perplexed. How will they wash it clean of all the cream and butter is her worry.I am sure our friends from Punjab would have found an effective way to handle this intractible problem.
Again Godrej is a well known brand in the hair dye market. We know what hair dye is used for. Yes, to dye one's hair, to hide the grey streaks!
Wrong again, godrej hair dye is used to give a sheen to the buffaloes when they are taken to the shandy for sale.They fetch a much better price!I am sure our clever farmer would have recovered the cost of a godrej hair dye many times over!
All of it goes to show that innovation is not only in product designing, positioning and in service delivery. Our farmers and rural janta have shown there is innovation happening everyday in their midst on using a product;and it is totally different from
the usage for which it is designed.
I do recall immediately how when a pc booth was installed in a rural place, it recovered its cost of operation by taking photographs and not by doing any computing!
Profit for the business came from horoscope casting!
Innovation and creativity abounds in a multi cultural society like ours. Give the rural folk a product at competitive prices and they will create an entirely new market for you!