"Moov" it

Gender stereotyping in advertisement is a well known angst among all thinking women.But i was never so agitated as i did yesterday while watching an ad for the pain reliever cream 'moov'.They show two different versions of the ad and that was the last straw.
First one was a happy family of husband wife and a kid.The husband is restless with pain in his back. Immediately the wife takes 'moov' applies it on his back and everything is fine afterwards.
Second version was telecast yesterday.Same happy family.Here wife is having a pain in her back. Husband and kid are sleeping soundly.The lady picks up 'moov' and applies it on her back and everything is fine afterwards.
No, everything is not fine as far as i am concerned.Do the advertisers want to make a statement that moov is effective only when a lady applies it, be it for herself or for anybody else.Is this is not gender stereotyping at its worst?
I have been appreciating some ads which take that extra mile to move away from the tried and trusted role of women as workers, care givers and generally being door mats!There have been ads from whirlpool where a man washes clothes and exults in getting well washed and sparkling clothes out of the machine.A coffee ad also makes a point of a man making very good coffee when he gets guests at home.I thought such enlightened ads are here to stay, till this 'moov' ad irritated me no end.
That ad has to be 'moov'ed out pronto!!