shadamarshanavasu

Wednesday, February 01, 2006

numbers and numbers

Tourism department of Government of India is all geared up to market Incredible India as a great tourist destination. Yasas tells me that the campaign has come out quite well.Malaysia and Indonesia country ads are a poor second by comparison in her opinion.The campaign seems to be working from the figures that are regularly published. Last year has seen unprecendented air traffic; 60 lakhs of Indians went out of the country and 40 lakhs air passengers made their way to India. I said woh! and kumar also joined in!Great news i told myself, being overawed by the numbers.
It was shortlived though; I glanced at Midday and saw the numbers of rail commuters the suburban trains in mumbai carry every day. EVERY DAY!!!50 lakhs.I could not believe it. But then whether i believe it or not, whether i am able to comprehend the stupendous operation of transporting that huge numbers day in and day out or not, it is a reality.
The numbers game took time to sink in but it did eventually.
Yes, numbers are in our favour;it was not perceived to be so some years back. We believed every Indian born came with a hungry stomach only.Now he seems to be having two hands, surely and also a thinking mind.They also seem to be able to do productive work and their disposable income is increasing.
It will not be long before C K Prahlad comes out with a book, " There is money also at the middle of the pyramid"

2 Comments:

At 1:32 AM, Blogger bluejagger said...

I saw about the incredible India being mentioned in 'samachar' few days back when the airport authority of India went on strike. The garbage and the stench and confusion in the airports 'incredible India ineed.

 
At 9:58 PM, Blogger vasukumar said...

people go on strike all over the world. remember the british aiways strike a year back and how harried and hard pressed the passengers were, days on end?remember the strikes in paris?Still UK and France do come out with brochures to entice tourists!!!

 

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